The article highlights the impact of human engagement in building brand awareness amid the generative AI hype. It introduces HackerNoon's Writing Contests as a strategy to motivate tech enthusiasts to share stories about brands. By involving contributors, HackerNoon provides an effective platform for influencer marketing without traditional costs, fostering organic growth and extensive audience reach. The process is simple: brands choose keywords and prizes, while HackerNoon manages the campaign details to generate impactful content and engagement from their tech-savvy community.
Behind every viral post, prompt, and AI project are real humans fueling the hype, as lasting brand awareness is built by engaging and inspiring people.
With 45k+ eager tech contributors, HackerNoon utilizes writing contests to generate millions of reads, social media engagement, and organic growth for brands.
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