American Eagle's recent ad featuring Sydney Sweeney has drawn criticism for reinforcing outdated stereotypes amidst ongoing scrutiny of representation. The ad’s reception shows a disconnect between marketers and cultural dynamics. Similar issues appeared in Dunkin's Ad featuring Gavin Casalegno, highlighting marketing's blind spot in believing it can navigate cultural waters without real engagement. Myths surrounding diversity in marketing include assuming that having diverse people present ensures inclusive decisions. Expert Leila Fataar points out that mere representation does not guarantee influence, emphasizing the importance of empowering diverse voices in decision-making.
"The problem is the conflation of diversity and inclusivity," said Leila Fataar, founder of brand consultancy Platform13. A brand may have the right people in the room, whether inhouse or through their agencies, but if the company is not inclusive, where diverse voices feel empowered to challenge and be..."},{
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