Ogilvy will no longer work with influencers who edit their bodies or faces for ads

"supposed to be the authentic side to marketing, but now it churns out such staged content that is so harmful to anybody looking at social media"

"We have a duty of care as marketers, as agencies and brands to the next generation of people so they don't grow up with the same stuff we are seeing now,"

"A lot of research has gone into this. We've been working with our behavioral sciences team and talking to a lot of influencers and we've spent a lot of time figuring out how to make it work."

"We are delighted to see our partner Ogilvy tackling this topic. Dove only works with influencers that do not distort their appearance on social media - and together with Ogilvy and our community of influencers, we have created several campaigns that celebrate no digital distortion,"

Ogilvy UK will no longer work with influencers who distort or retouch their bodies or faces for brand campaigns. The policy aims to confront perceived systemic mental health harms linked to staged and edited social media content. The ban covers all parts of the Ogilvy UK group and will be rolled out in two phases. The move aligns with an ongoing UK legislative review of required disclosure for digitally altered content and seeks to support regulation. Dove supports the policy and reports prior collaboration on campaigns that celebrate no digital distortion. Ogilvy involved behavioral scientists and influencer consultations to design the approach.

Read at The Drum