"This week, Florida-based fiber provider Summit Broadband announced the implementation of a new brand promise. According to the company's announcement, "This strategic direction marks a significant step for Summit Broadband, reinforcing its investment in network infrastructure and its relationships with both residential and commercial customers across Florida. The company's renewed focus aims to drive innovation, foster stronger community ties, and ultimately deliver an unparalleled customer experience.""
"The company explained the three points of the promise: Focused on Fiber: "The Guarantee of Cutting-Edge Connectivity." Summit Broadband points to their 99.99% reliability guarantee as part of their commitment to fiber. Focused on Florida: "A Commitment to Community." The company notes that they have served homes and businesses in Florida for more than 30 years. Focused on You: "The Promise of Customer-Centric Excellence." Summit Broadband said they have a pledge "to prioritize customer satisfaction above all else," including 24/7/365 support."
Summit Broadband introduced a brand promise framed as "Focused on Fiber. Focused on Florida. Focused on You." The company emphasizes investment in network infrastructure, claims 99.99% reliability for its fiber service, and highlights more than 30 years serving Florida homes and businesses. The pledge includes a customer-centric focus with 24/7/365 support. Two promise points—fiber focus and Florida base—are readily verifiable and may serve as competitive differentiators. The customer-centric claim is broader and harder to prove, underscoring that brand promises should be demonstrable rather than solely declarative.
Read at Telecompetitor
Unable to calculate read time
Collection
[
|
...
]