"Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands -- and in the commercials. While some fans come for the gridiron action, others tune in to the NFL's marquee game of the season for the ads. There's often a hefty price attached to Super Bowl commercials, and this year is no different. According to CNBC, 30-second slots averaged $8 million and some sold for more than $10 million."
"Athletes are no strangers to Oakley sunglasses -- Kansas City Chiefs star Patrick Mahomes even has his own collection. Therefore, it's only right that Oakley tapped multiple athletes to highlight its new "Oakley Meta Performance AI glasses." Former Seahawks running back Marshawn Lynch gets it started by skydiving before skater Sky Brown, cyclist Kate Courtney and golfer Akshay Bhatia join in, participating in their respective sports."
Super Bowl LX commercials feature numerous athletes and celebrities promoting products across high-cost ad slots. Thirty-second commercial slots averaged $8 million, with some selling for more than $10 million. Oakley produced an ad for its "Oakley Meta Performance AI glasses" starring Marshawn Lynch skydiving alongside Sky Brown, Kate Courtney, Akshay Bhatia, iShowSpeed, and Spike Lee. Michelob Ultra created a ski-themed spot with Kurt Russell training Lewis Pullman, with Chloe Kim and T.J. Oshie appearing. Peyton Manning returns in a Bud Light commercial, and other NFL stars including top tight ends and Derrick Henry appear in Super Bowl ads.
Read at ESPN.com
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