#advertising-costs tag

Meta's multimillion-dollar Super Bowl ad may not just be about its smart glasses-but about selling Wall Street on Zuckerberg's AI future | Fortune

Meta is promoting AI-enabled Oakley smart glasses with Super Bowl ads while Zuckerberg increases AI spending despite substantial advertising and production costs.

fromESPN.com

2 days ago

Super Bowl 2026 commercials: Athletes include Serena, more

Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands -- and in the commercials. While some fans come for the gridiron action, others tune in to the NFL's marquee game of the season for the ads. There's often a hefty price attached to Super Bowl commercials, and this year is no different. According to CNBC, 30-second slots averaged $8 million and some sold for more than $10 million.

Marketing

fromFingerlakes1.com

1 month ago

Transit advertising has become one of the most effective and affordable ways for brands to gain massive visibility in busy urban environments | Fingerlakes1.com

Transit advertising delivers high, cost-effective visibility to commuters through vehicle and station placements, offering scalable formats and repeated impressions that boost message recall.

Marketing

fromGameSpot

1 month ago

Here's How Much It Could Cost To Show A Game At The Game Awards

The Game Awards charges up to $450,000 for 60-second trailers and up to $1 million for three-minute trailers, supported by a 154 million livestream audience.

fromBuffer: All-you-need social media toolkit for small businesses

7 months ago

Facebook Ads Cost: The Complete Guide to the Cost of Facebook Ads

In 2016 Q3, AdEspresso analyzed over $100 million in Facebook ad spend, establishing benchmarks that help businesses understand the costs associated with advertising on the platform.

Online marketing

Marketing tech

fromAdweek

8 months ago

Marketing Budgets Remain Constrained Amid Economic Uncertainty

CMOs face static marketing budgets amid economic uncertainty, with many lacking sufficient funds to execute their strategies effectively.