"Digital-native services are best placed to meet growing demands through existing channels and well-funded content to satisfy record-high consumption levels. Traditional players will need to adopt new interaction models, such as dual-screen experiences and social viewing."
"Entirely new experiences and businesses will be built upon emerging channels, particularly gaming, as in-game commerce, advertising, mini-programmes and virtual events continue to gain popularity."
"Innovations in advertising, such as transactional ad units, non-disruptive displays and frequency capping will further define the user experience. The customer experience is not limited to media consumption, but extends to a continuous integrated cycle from acquisition through engagement to retention."
Digital consumption is rising, prompting media companies to adapt to new demands. Digital-native services excel in meeting these needs through established channels and substantial content funding. Traditional media must embrace new interaction models like dual-screen experiences and social viewing. Emerging channels, especially gaming, will foster new experiences and businesses. Innovations in advertising will shape user experiences, emphasizing a continuous cycle from customer acquisition to retention, encompassing marketing, sales, and support.
Read at World Economic Forum
Unable to calculate read time
Collection
[
|
...
]