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fromThedrum
1 week ago

Pandora WhatsApp campaign

We innovated by being the first global agency in the world to enable Whatsapp sharing in a banner ad. This allowed users to share products directly with contacts, enhancing engagement.
Marketing
fromThe Drum
3 months ago

Winners announced at The Drum Awards for Digital Experience 2024

Taking home the top prize, the Grand Prix, is Sips and Bites for its 'Doritos Silent' campaign, which saw it create the world's first AI-augmented snack. Despite being popular with gamers worldwide, Doritos had a problem in that its much-loved crunch disrupts and annoys other gamers subjected to the noise in their earphones. The brand turned this intrinsic snacking gripe into a marketing opportunity, creating the world's first AI-augmented snack that removes every Doritos crunch from every game.
Marketing
Marketing
fromThe Drum
6 months ago

10 Questions on Advertising... with Mark Himmelsbach, founder, Episode Four

Mark Himmelsbach reimagines agency culture by launching Episode Four, building AI and apparel businesses, embracing social innovation, and promoting human-centered, unconventional practices like no timesheets.
Marketing tech
fromExchangewire
10 months ago

Stevie Antonioni appointed as Managing Director UK at Adnami

Adnami appoints Stevie Antonioni as UK managing director to enhance growth strategy and attention-led advertising.
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