#advertising-innovation

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fromExchangewire
4 days ago

Stevie Antonioni appointed as Managing Director UK at Adnami

I'm thrilled to join Adnami at such a pivotal time for both the company and the wider advertising industry. As the market evolves and expectations shift, it's clear that delivering genuine value beyond traditional ad metrics is what will truly set us apart. Adnami is at the forefront of redefining how we measure and deliver attention in digital advertising, a focus that's becoming increasingly essential.
Marketing tech
Marketing tech
fromTheWrap
2 months ago

Trump Tariffs Are Creating 'a Lot of Wait and See' Uncertainty for Advertisers, AMC Networks Exec Says

AMC Networks is refocusing its upfront presentations on content rather than ad technology.
fromAxios
8 months ago

Snap debuts operating system for AR glasses

Snapchat's new operating system aims to enhance its augmented reality (AR) hardware and signal a shift towards making glasses as commonplace as smartphones.
Marketing
fromAdExchanger
9 months ago

Sierra Nevada Is Brewing A CTV Strategy - But Without Video | AdExchanger

Sierra Nevada aims to emphasize its family-owned identity in brand marketing while embracing innovative advertising methods to broaden its reach without substantial production costs.
Marketing
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