#advertising-innovation

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Marketing tech
fromTheWrap
3 weeks ago

Trump Tariffs Are Creating 'a Lot of Wait and See' Uncertainty for Advertisers, AMC Networks Exec Says

AMC Networks is refocusing its upfront presentations on content rather than ad technology.
fromExchangewire
6 months ago
Chicago

Invibes ispira i brand a "Rethink Possibilities" con soluzioni pubblicitarie specifiche per settore

Invibes Advertising is reshaping digital advertising by leveraging GenAI to enhance brand engagement and create personalized solutions for unique marketing challenges.
Marketing
fromThe Drum
6 months ago

How Coors Light turned a broken digital ad into a viral sports marketing moment

Coors Light's unplanned 'Lights Out' campaign utilizes a serendipitous event to drive engagement and brand creativity without traditional advertising spend.
fromAxios
7 months ago
Marketing

Snap debuts operating system for AR glasses

Snapchat's new proprietary operating system for AR Spectacles aims to revolutionize how users engage with augmented reality.
CEO Evan Spiegel asserts that AR hardware could become as essential as smartphones on a global scale.
fromAdExchanger
8 months ago
Marketing

Sierra Nevada Is Brewing A CTV Strategy - But Without Video | AdExchanger

Sierra Nevada is reframing its brand marketing to emphasize its family-owned status while utilizing innovative advertising techniques.
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