"The Warehouse Group is set to take its external advertising spend off the table for several months in an effort to reset its marketing strategy."
"But the company's new chief marketing officer, 2024's Marketer of the Year Frankie Coulter, says he is ready to make big decisions to transform how"
The Warehouse Group will pause external advertising spend for several months to reset its marketing strategy. The pause removes external advertising from immediate budgets while the company reassesses marketing priorities and channels. Frankie Coulter serves as the new chief marketing officer. Frankie Coulter was named 2024's Marketer of the Year. Frankie Coulter has indicated readiness to make significant decisions aimed at transforming the company’s marketing approach and reallocation of resources during the review period.
Read at NZ Herald
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