"In the U.S. - where the market for agentic AI is projected to grow from $2.43 billion in 2025 to $65.25 billion by 2034 - agents are adding value across the marketing funnel, attracting, nurturing and converting leads by personalizing experiences, optimizing campaigns and writing content. Acting as mini-marketers, they are drawing up plans, making real-time decisions, executing and orchestrating campaigns across channels and using results to learn and improve, with little or no human intervention."
"Agentic AI goes further, setting marketing agendas, adapting strategies and implementing decisions within defined boundaries. These capabilities rest on several distinct characteristics. Agentic systems operate with a high degree of autonomy, making proactive decisions without constant human supervision. AI agents are goal-oriented, able to define and sequence actions needed to achieve specific objectives, such as improving click-through rates to a defined threshold. They also continuously adapt and learn from new data and ongoing performance to optimize future strategies."
Agentic AI is expanding from customer service into frontline marketing, projected in the U.S. to grow from $2.43 billion in 2025 to $65.25 billion by 2034. Agents attract, nurture and convert leads by personalizing experiences, optimizing campaigns and writing content. They autonomously set marketing agendas, adapt strategies and implement decisions within defined boundaries. Agentic systems operate with high autonomy, make proactive decisions, define and sequence goal-oriented actions, and continuously learn from new data and performance. They can handle content creation, targeting, distribution and post-promotion analysis, effectively functioning as independent digital campaign managers across channels.
Read at MarTech
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