"You can't just be like, 'we're going to change the world,'" Kwame Taylor-Hayford on how to create projects with social impact

"I feel it's important to commit not for next month or next year, but to the five year journey of making progress on an issue or developing an outcome for a community."

"It's through that […] you'll see not just results in terms of your business and driving growth for your company, but you'll see results in terms of the behaviour change or the societal change that you're looking to inspire."

Kwame Taylor-Hayford emphasizes the importance of long-term commitment in creating impactful brand initiatives. His agency, Kin, aims to develop projects that foster societal progress, which earned recognition as a Purpose-Led Agency. As President of D&AD, he works to expand support for creatives. Taylor-Hayford believes that true change requires a five-year commitment to effectively inspire behavior changes within communities, as illustrated by a partnership campaign he helped facilitate between Delta and Adobe, supporting creatives with necessary resources.

Read at Creative Bloq