"When it comes to long-form content on TV screens, 79% of viewers would prefer video ads that are grouped together instead of distributed throughout a video... Based on this preference, we evaluated fewer, longer ad breaks, to create a more seamless viewing experience on the big screen."
"The viewer experience for Shorts ads on connected TVs is consistent with mobile, and viewers can use their TV remote to click away from ads just as they would with any other Short."
YouTube recently came under fire in early October for expanding the rollout of a notification that limits users who have ad block installed on their devices to watch only three videos on its platform before their video playback is disabled.
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