"The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc. 's Google misled advertisers that place ads on their websites, according to people familiar with the matter."
"The investigations, which are being conducted by the agency's consumer protection unit, focus on whether the companies properly disclosed the terms and pricing for ads,saidthe people, who asked not to be named discussing a confidential matter."
The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.'s Google misled advertisers that place ads on their websites. The agency's consumer protection unit is conducting the investigations. The probes focus on whether the companies properly disclosed the terms and pricing for advertisements. People familiar with the matter provided the information and said they asked not to be named because the matter is confidential. The investigations could examine disclosure practices, pricing transparency, and advertiser communications across the platforms and may lead to enforcement actions if deceptive practices are found.
Read at Bloomberg.com
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