"Short answer: A professional B2B website typically costs between $10,000-$50,000 depending on design, CMS platform, and lead generation features. Smaller sites with basic templates may be less, while larger sites with custom development, HubSpot CMS integration, and advanced functionality can exceed $75,000+. The right investment depends on your goals for lead generation and sales enablement. Here are common price ranges for B2B website projects: Basic marketing site (10-20 pages): $10,000-$20,000 Mid-sized site (20-50 pages with CMS): $20,000-$40,000"
"Scope & size: Number of pages, page templates, and content types. CMS platform: WordPress may cost less, while HubSpot CMS offers built-in marketing automation but higher build cost. Design: Custom UX/UI, brand alignment, and responsive design increase price. Functionality: Features like resource centers, calculators, lead capture forms, and integrations add to cost. Content migration: Moving large volumes of existing content requires time and budget."
"Template-driven build: Faster and cheaper, but less differentiation. Phased approach: Launch a core site first, then add advanced features later. HubSpot CMS vs. WordPress: HubSpot provides marketing automation and CRM integration out-of-the-box, while WordPress has lower upfront costs but often needs plugins and maintenance. Ongoing optimization: Budget not only for the build but also for testing and improving conversion performance over time."
Professional B2B website costs commonly range from $10,000 for basic sites to over $75,000 for advanced, custom solutions with marketing automation. Typical tiers include basic marketing sites ($10,000–$20,000), mid-sized CMS sites ($20,000–$40,000), and advanced HubSpot-integrated sites ($40,000–$75,000+). Cost drivers include scope, CMS platform, design complexity, functionality such as resource centers and integrations, and content migration effort. Alternative approaches include template-driven builds, phased launches, and choosing between HubSpot and WordPress based on automation needs and budget. Ongoing optimization and budgeting for testing and conversion improvements are recommended.
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