"Having pioneered the intrinsic in-game advertising format since 2017, Bidstack has amassed a network of more than 400 high-quality video games across mobile and pc, with a total monthly reach of 100 million people. It works with leading publishers such as Sports Interactive, Ubisoft and Miniclip, and has delivered award-winning in-game campaigns for brands such as OneFootball, Apple, Samsung, Marriott Bonvoy, Paco Rabanne, and Doritos. In 2022, the IAB and MRC released official measurement standards for intrinsic in-game advertising, while DoubleVerify recently announced its support for the format."
"Under the new partnership, Venatus will take sole ownership of direct sales of Bidstack's in-game inventory across the US, UK, Germany, Canada, Australia, and South Korea, leveraging its extensive global sales presence of more than 40 gaming specialists. Access to Bidstack's intrinsic in-game network adds another dimension to the Venatus offer, which centres on campaigns in-game, next to the game and around the game, including leading websites such as EA, Futbin, Rovio and custom activations on platforms like Roblox. Venatus and Bidstack have previously collaborated to monetise esports properties such as Gfinity through advertising."
Bidstack and Venatus entered a commercial partnership granting Venatus exclusive direct-sales rights to Bidstack's in-game advertising inventory across the US, UK, Germany, Canada, Australia and South Korea. Bidstack operates an intrinsic in-game advertising network across more than 400 mobile and PC titles with a monthly reach of 100 million people and partnerships with publishers including Sports Interactive, Ubisoft and Miniclip. Bidstack has delivered campaigns for brands such as OneFootball, Apple, Samsung and Doritos, and benefits from IAB/MRC measurement standards and DoubleVerify support. Venatus will leverage 40+ gaming specialists and integrate Bidstack inventory with campaigns in-game, next to and around the game.
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