#in-game-advertising

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Marketing tech
fromThedrum
14 hours ago

Bidstack and Venatus sign commercial partnership for in-game advertising

Venatus gains exclusive rights to sell Bidstack's in-game advertising inventory across six major markets, expanding its global gaming ad sales and campaign offerings.
Marketing tech
fromThe Drum
5 days ago

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.
Marketing
fromThe Drum
6 days ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
fromThe Drum
1 week ago

Is this the most important patent ever for gaming and metaverse advertising?

Anzu - which counts among its backers WPP, Sony Innovation Fund, NBCUniversal, HTC and Bitkraft - has been on a mission since 2017 to make advertising in games better. Recently, it has been making waves as studios cross a once-dreaded line to create ads in 3D games. As the only licensed in-game ad provider for Xbox, it has made headway on a product that will ease marketer concerns about the viability of in-game advertising.
Marketing tech
Online marketing
fromwww.mercurynews.com
2 months ago

Roblox bid for ad riches collides with wary sponsors, developers

Roblox's ad initiative remains insignificant as developers reject low-paying placements, limiting brand integration despite large user base and partnerships.
Marketing
fromExchangewire
4 months ago

Overwolf Launches The Leaderboard Insights Podcast

Overwolf Ads launched The Leaderboard Insights Podcast to teach marketers and agencies actionable strategies for authentic advertising within gaming.
Video games
fromExchangewire
5 months ago

Gaming's Attention Goldmine: Has Ad Tech Finally Unlocked Level One? - ExchangeWire.com

The IAB Tech Lab's new measurement framework aims to boost the relevance of in-game advertising amidst a growing gaming audience.
Marketing tech
fromExchangewire
7 months ago

Frameplay & iion Form Strategic Partnership to Create Global In-Game Advertising Powerhouse

Frameplay and iion partner to enhance global in-game advertising capabilities, offering brands and publishers unprecedented reach and engagement.
Marketing tech
fromExchangewire
8 months ago

adWMG Partners with Gadsme to Unlock Mobile In-Game Advertising for Xbox & PlayStation Campaigns

adWMG partners with Gadsme to enhance mobile in-game advertising for Xbox and PlayStation clients.
Marketing tech
fromThe Drum
8 months ago

All to play for: how brands can win big with in-game advertising

In-game advertising offers significant potential for brands, but many are hindered by misconceptions about the gaming audience and campaign complexities.
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