ChatGPT's latest shopping features consolidate the online purchasing process into a single interface, which may pull users away from traditional search engines. Demonstrated in recent briefings, users can ask for product recommendations with visual options and additional information about retailers. Research indicates consumer preferences, especially among Gen Z and millennials, lean towards doing their own research before making purchases. The feature aims to personalize shopping experiences and is in early stages of development, with future plans to partner directly with retailers for accurate listings.
ChatGPT's new shopping features aim to simplify the online purchase journey, potentially redirecting shoppers from traditional search engines by consolidating various stages.
A significant portion of younger consumers prefer to conduct their own research before trusting brands, indicating a shift in purchase behavior among Gen Z and millennials.
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