"Digital advertising revenue grew 13.9% year over year to a record $294.6 billion in 2025 despite economic headwinds and a lack of cyclical events such as the Olympics."
"Social media advertising was up 32.6% YoY to $117.7 billion in 2025, representing a rate of growth roughly in line with the year prior."
"Instagram owner Meta is expected to surpass Google in terms of both U.S. and global ad revenue for the first time in 2026."
"Search's overall share of the pie is still sizable at $114.2 billion in annual revenue, but the AI takeover is rapidly altering both user habits."
In 2025, digital advertising revenue grew 13.9% year over year to a record $294.6 billion. Key growth areas included video, creator content, and performance media, while artificial intelligence transformed discovery and monetization. Creator advertising outpaced overall market growth, and social media advertising surged 32.6% to $117.7 billion, capturing 40% of the digital market. Meta is projected to surpass Google in ad revenue by 2026. Although search revenue remains significant at $114.2 billion, its growth rate is declining due to changing user habits influenced by AI.
Read at www.marketingdive.com
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