"The audit by FirmDecisions found that The Trade Desk "improperly applied DSP fees to other charges" for tools automatically added to client accounts, without evidence that clients or Publicis authorised the purchases. The report also noted that the DSP "did not provide our auditor with the information necessary to validate that the media and data costs were invoiced at cost, without mark-up," as per existing agreements."
"Meta Platforms has repeatedly allowed illegal advertisements for high-risk financial products to appear on its UK platforms, despite pledges to prevent them, according to a review by the Financial Conduct Authority (FCA). The FCA examined a single week in November and found 1,052 ads for currency trading and other complex financial instruments posted by unauthorised advertisers. Alarmingly, 56% of these came from accounts Meta had previously been warned about."
Publicis Groupe instructed clients to pause work with demand-side platform The Trade Desk following an independent audit by FirmDecisions that identified concerns about fee practices and media spend transparency. The audit found The Trade Desk improperly applied DSP fees to automatically added tools without client authorization and failed to provide necessary information to validate media and data costs were invoiced at cost without markup. The Trade Desk disputed the findings, citing confidentiality concerns. Separately, Meta's review by the Financial Conduct Authority revealed the platform allowed 1,052 illegal financial product advertisements during a single week in November, with 56% originating from previously warned accounts, exposing billions of users to fraudulent schemes.
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