Most respondents who remembered the Sydney Sweeney American Eagle campaign indicated a likelihood to purchase from the brand, implying a lack of negative sales impact. Despite this, foot traffic data from Pass By contradicts the suggestion that sales will be positively affected. The recall-focused survey highlighted methodological issues, particularly the reliance on respondents who remembered the ad. This poses concerns about the validity of insights derived from such data, emphasizing the need for more comprehensive data analysis in marketing practices.
Most people who remembered the ad said they were likely to buy from the brand, suggesting the backlash won't hurt sales.
If marketers can't spot when an 'insight' is built on flawed methodology, we've got bigger problems than jeans ads.
Collection
[
|
...
]