"Google Ads is testing new ways to maximize budget utilization and hit volume goals during planned or last-minute promotions. There are a few new options Google is testing, including promotion mode, campaign total budget and more."
"Unlike seasonality adjustments (which just inform Smart Bidding about temporary CVR spikes), this bundle incorporates sale dates, promo assets, and ROAS tradeoffs for stronger performance signals."
"(1) Campaign Total Budgets: You can set a fixed spend for three to ninety days. (2) Promotion Mode: You can ramp spend faster and prioritize volume over strict efficiency (3-14 days). This works across Performance Max, Search, and Shopping (tROAS, tCPA supported), Yash explained."
Google Ads is testing new campaign controls to maximize budget utilization and achieve higher volume during planned or last-minute promotions. The new bundle incorporates sale dates, promo assets, and ROAS tradeoffs to provide stronger performance signals to bidding systems. Campaign Total Budgets allow advertisers to set fixed spend limits for periods of three to ninety days. Promotion Mode enables faster spend ramping and prioritizes volume over strict efficiency for three to fourteen days. These options apply across Performance Max, Search, and Shopping campaigns and support tROAS and tCPA bidding. The features may be available only to accounts in test.
Read at Search Engine Roundtable
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