Trusting Pixels is a Canadian startup focused on challenging the digitally altered content prevalent on social media. By utilizing artificial intelligence, the company aims to detect make-up filters and other visual manipulations commonly used in beauty influencer posts. Their technology analyzes influencer accounts and assigns a 'retouch score,' providing brands and marketers insight into the authenticity of an influencer's content. This innovation offers a means to enhance transparency, allowing brands to make informed decisions when selecting influencers based on how much their content is retouched.
Trusting Pixels uses AI to detect digitally altered content, enhancing transparency in influencer marketing by providing brands with detailed retouch scores of influencer accounts.
The technology offers a new layer of transparency in beauty influencer marketing, enabling brands to choose influencers based on the authenticity of their content.
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