Daniel Saks, co-founder of Landbase, emphasizes the importance of trust in cold outreach based on his experience with billionaire Michael Dell. After leaving AppDirect, he founded Landbase, which utilizes AI for marketing outreach and recently secured $30 million in Series A funding. The technology is built on insights gained from analyzing 40 million marketing campaigns, revealing that many fail due to a lack of sender trust rather than content alone. Saks believes first-time founders struggle with outbound marketing without established recognition.
If people don't know who you are, they don't respond to your messages.
As a first-time startup founder with a brand-new company, you have virtually no chance of being able to do an outbound campaign with success.
We trained on successful outcomes from marketing campaigns, which revealed trust in the sender is paramount for outreach success.
The interaction with Michael Dell taught me that when people know who you are, they answer your cold outreach.
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