The U.S. Bureau of Labor Statistics is expected to report a 9.9% decrease in jobs in the advertising and PR sector, translating to 54,000 job losses over the past year. This decline is attributed to the disruption caused by generative AI, with roles like advertising sales agents facing pressure due to automation. However, there's projected employment growth of 8% in the sector from 2023 to 2033. Strategic roles requiring human judgment will still thrive, despite layoffs and industry mergers potentially affecting job security.
For some, this marked drop, which represents 54,000 job losses in the last year, represents the necessary pain brought on by the disruption wrought by generative, or agentic, AI.
The same BLS analysis states that roles such as advertising sales agents face downward pressure, primarily due to automated ad buying tools, i.e., agentic platforms.
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