"Ford's campaign for the Kuga Hybrid model utilized Ogury's Personified Targeting technology, which identifies user interests without collecting personal data or intrusive tracking."
"The campaign ran from September 6 to September 19, 2021, and was structured in two phases: awareness through mobile video ads and consideration using the Site Scroller format."
Ford executed a digital campaign for its Kuga Hybrid model in collaboration with GTB and Mindshare. The campaign aimed to identify and engage the target audience effectively on smartphones without collecting personal data. Partnering with Ogury, Ford utilized Personified Targeting technology to understand user interests based on consented data. The campaign ran from September 6 to September 19, 2021, and included impactful mobile video ads and the Site Scroller format to enhance user engagement.
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