#mobile-advertising

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UK news
fromCity AM
4 weeks ago

Three's 'best value' ads probe cleared after Vodafone complaint

The ASA ruled in favor of Three UK, affirming that its advertising for the iPhone 16 Pro deal was not misleading.
EU data protection
fromBleepingComputer
4 weeks ago

Apple fined 150 million over App Tracking Transparency issues

France fines Apple €150 million for abusing market position using App Tracking Transparency.
App Tracking Transparency disadvantages smaller publishers relying on third-party data.
#ai-in-advertising
fromThe Motley Fool
1 month ago
Marketing tech

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.
AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.
from24/7 Wall St.
2 months ago
Miscellaneous

There's No Stopping AppLovin: Here's Why It's Up 32% Today

AppLovin's share price surged 32% after exceeding Q4 earnings expectations and raising future revenue guidance.
Marketing tech
fromThe Motley Fool
1 month ago

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.
AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.
from24/7 Wall St.
2 months ago
Miscellaneous

There's No Stopping AppLovin: Here's Why It's Up 32% Today

AppLovin's share price surged 32% after exceeding Q4 earnings expectations and raising future revenue guidance.
more#ai-in-advertising
#discord
fromEngadget
1 month ago
Video games

The Discord app is getting video ads in June

Discord is launching mobile Quest ads in June 2025 to reward users for engaging with video content.
fromDigital Trends
1 month ago
Video games

Ads on Discord are imminent, but may not be as bad as rivals

Discord is introducing ads on mobile through Video Quests, allowing users to earn rewards by watching ads.
fromBGR
1 month ago
Marketing tech

Discord is bringing ads to mobile, but it's not all bad news

Discord is introducing Video Quests on mobile, allowing users to watch ads for rewards beginning June 2025.
fromArs Technica
1 month ago
Marketing tech

Discord heightens ad focus by introducing video ads to mobile apps in June

Discord will introduce video ads on its mobile app starting June 2024, shifting from its previous ad-free stance.
fromEngadget
1 month ago
Video games

The Discord app is getting video ads in June

Discord is launching mobile Quest ads in June 2025 to reward users for engaging with video content.
fromDigital Trends
1 month ago
Video games

Ads on Discord are imminent, but may not be as bad as rivals

Discord is introducing ads on mobile through Video Quests, allowing users to earn rewards by watching ads.
fromBGR
1 month ago
Marketing tech

Discord is bringing ads to mobile, but it's not all bad news

Discord is introducing Video Quests on mobile, allowing users to watch ads for rewards beginning June 2025.
fromArs Technica
1 month ago
Marketing tech

Discord heightens ad focus by introducing video ads to mobile apps in June

Discord will introduce video ads on its mobile app starting June 2024, shifting from its previous ad-free stance.
more#discord
Gadgets
fromThe Cool Down
2 months ago

Driver appalled after spotting distracting 'eyesore': 'This should be banned from roads'

Blinding mobile advertisements on vehicles are causing safety concerns and backlash on social media.
#applovin
fromThe Motley Fool
4 months ago
Artificial intelligence

Why Is Everyone Talking About AppLovin Stock? | The Motley Fool

AppLovin is poised for growth due to its AI-driven strategy and impressive stock performance.
fromThe Motley Fool
4 months ago
Business

Meet the Newest Stock in the Nasdaq-100. It's Soared 3,250% Since Early Last Year and Is Still a Buy Heading Into 2025, According to Wall Street. | The Motley Fool

AppLovin's use of AI has driven substantial growth and earned it a place in the Nasdaq-100, highlighting opportunities for future expansion.
fromInvestor's Business Daily
3 months ago
Miscellaneous

AppLovin Stock Holds Strong Ahead Of Earnings. Here's Why.

AppLovin's earnings are expected to surge by 155% year-over-year, showcasing strong investor confidence ahead of the Q4 report.
fromThe Motley Fool
4 months ago
Artificial intelligence

Why Is Everyone Talking About AppLovin Stock? | The Motley Fool

AppLovin is poised for growth due to its AI-driven strategy and impressive stock performance.
fromThe Motley Fool
4 months ago
Business

Meet the Newest Stock in the Nasdaq-100. It's Soared 3,250% Since Early Last Year and Is Still a Buy Heading Into 2025, According to Wall Street. | The Motley Fool

AppLovin's use of AI has driven substantial growth and earned it a place in the Nasdaq-100, highlighting opportunities for future expansion.
fromInvestor's Business Daily
3 months ago
Miscellaneous

AppLovin Stock Holds Strong Ahead Of Earnings. Here's Why.

AppLovin's earnings are expected to surge by 155% year-over-year, showcasing strong investor confidence ahead of the Q4 report.
more#applovin
#digital-marketing
fromShopify
5 months ago
Marketing

What Is Mobile Advertising? How To Use Mobile Ads (2024) - Shopify

Mobile advertising is essential for reaching audiences effectively, as smartphones and tablets now account for over half of global web traffic.
fromEMARKETER
4 months ago
Marketing tech

Digital publisher programmatic ad sales continue to inch out direct sold

Programmatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
fromShopify
5 months ago
Marketing

What Is Mobile Advertising? How To Use Mobile Ads (2024) - Shopify

Mobile advertising is essential for reaching audiences effectively, as smartphones and tablets now account for over half of global web traffic.
fromEMARKETER
4 months ago
Marketing tech

Digital publisher programmatic ad sales continue to inch out direct sold

Programmatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
more#digital-marketing
Marketing
fromExchangewire
4 months ago

LoopMe Acquires Chartboost from Zynga

LoopMe has acquired Chartboost to enhance AI-driven brand advertising and expand its capabilities in mobile advertising.
fromForbes
5 months ago
Marketing

Council Post: On The Same Screen: Mobile Marketing Across Generations

Marketers must tailor mobile marketing strategies to each generation's unique values and preferences to enhance engagement and effectiveness.
fromExchangewire
7 months ago
Business intelligence

Pixalate Releases Global August 2024 Most Common Mobile In-App Invalid Traffic (IVT) Types Report

The August 2024 report provides insights on common mobile invalid traffic types affecting global app stores.
Pixalate analyzed 35 billion ad impressions to detail invalid traffic across regions.
Understanding IVT is essential for advertisers to optimize ad spend and reduce fraud impact.
fromExchangewire
7 months ago
Marketing

Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App Inventory

Yieldmo's partnership with Impactful Outcomes is revolutionizing mobile advertising by enhancing targeting and increasing revenue opportunities.
fromFairbanks Daily News-Miner
8 months ago
Marketing tech

Big Happy Wins 2024 MarTech Breakthrough Award for Best Mobile Marketing Innovation

Big Happy has been recognized for its innovative contributions to mobile advertising by winning the 'Best Mobile Marketing Innovation' award.
fromThe Drum
8 months ago
Marketing

An app marketer's guide to deep links and why you need them

Deep links in mobile advertising drive user engagement by directing users to specific locations in an app, enhancing user experience and conversion rates.
fromAdExchanger
9 months ago
Marketing tech

Why Sponsors Love Niche Sports; Does GAID Need Aid? | AdExchanger

Advertisers need attribution proof, but niche sports can still yield big returns.
fromAdExchanger
11 months ago
Marketing

How Mobile's Focus On Performance Helps It Avoid The MFA Problem | AdExchanger

MFA issue on the web vs. mobile: focus on performance metrics over viewability for better ad investment.
fromDigiday
10 months ago
Marketing

Why the 'year of gaming' might be the ad industry's next 'year of mobile'

The advertising industry is now shifting its focus to gaming advertising, akin to the trend seen with mobile advertising in the past.
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