"The online advertising industry in Australia recorded a seven percent increase in revenue in 2017, with total revenue reaching $7.9 billion. Search and directories took top position for all categories, recording a five percent growth to reach $3.6 bn, which is 45% of all advertising dollars spent in Australia. Coming in second was general display, which grew six percent to $2.8 bn (36% of ad dollars), with the video component of display growing 43% to reach $1.1bn."
"Meanwhile, real estate, recruitment and automotive experienced the strongest growth, while classified advertising recorded a $1.5bn revenue, which is a 15% increase, through Australian companies like REA Group, Carsales.com and Seek. The last two categories are mobile and video advertising, which showed huge growth. Mobile brought in a revenue of $3.1bn for 2017, a 35% increase, while video posted a $1.1bn in 2017, up from $760mn the year before."
In 2017 Australian online advertising revenue rose seven percent to $7.9 billion. Search and directories led all categories with $3.6 billion, a five percent increase and 45% share of total ad spend. General display grew six percent to $2.8 billion, representing 36% of ad dollars, with display video increasing 43% to $1.1 billion. Classified advertising reached $1.5 billion, up 15%, buoyed by companies such as REA Group, Carsales.com and Seek. Mobile advertising grew 35% to $3.1 billion. Video advertising rose to $1.1 billion from $760 million the prior year. IAB Australia and PwC released the expenditure figures.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]