At the Possible 2025 conference, Agnitio.ai was unveiled as an innovative AI tool aimed at transforming ad operations. Co-founder Aubriana Alvarez Lopez emphasized the need for transparency and control in data management, responding to widespread frustrations with current data practices. Agnitio.ai integrates easily with existing marketing and data systems, enabling brands and agencies to harness the vast potential of their data effectively. Despite the availability of large volumes of unstructured data, many organizations struggle to utilize it fully. Agnitio aims to change this by simplifying workflows and enhancing insights through AI-driven solutions.
At this year's Possible conference in Miami, one theme stood out: brands want more control, more transparency and smarter insights from their data.
Despite an explosion in data availability, most companies still struggle to harness their potential, with just 18% of organizations able to use unstructured data.
Agnitio.ai is a plug-and-play data management tool that integrates seamlessly with existing marketing stacks, aiming to streamline ad operations for brands.
Alvarez Lopez emphasized the need to transition from 'black boxes' to transparent systems in advertising, calling for a new era of smart data engagement.
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