"Meta has spent close to a decade publicly fighting engagement bait, which includes posts that beg for reactions or hide what they're actually selling. The rules apply to everyone, and the FTC has enforcement guidelines that allow fines of more than $50,000 per undisclosed paid endorsement."
"The brand behind the viral 'easy side hustle' clips is Manus, an AI startup owned by Meta, which has been running undisclosed creator campaigns that promote its product as a quick way to earn thousands of dollars a month."
"One video from an account called 'Manus AI by Meta' claimed the work takes less than 10 minutes and has a potential earning of $5,000 a month, showcasing the misleading nature of the ads."
Meta's AI startup Manus has been found running undisclosed creator ads that violate platform authenticity and disclosure rules. This has led to increased regulatory scrutiny, particularly from China, which ordered the unwinding of Meta's $2 billion acquisition of Manus. The company's heavy spending on AI is now under scrutiny as its ad campaigns contradict its stated policies. The ads promote a quick path to financial gain through Manus, despite Meta's long-standing fight against engagement bait and clickbait content.
Read at TheStreet
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