WhatsApp is gradually introducing advertising to its platform, particularly targeting users who interact with the Updates tab. The company aims to promote channel subscriptions, introduce promoted channels, and display ads in the personal Status section without compromising user privacy. Those who mainly use WhatsApp for personal messaging will not experience ads. Utilizing only general account data and Updates tab activity to tailor ads, WhatsApp is committed to maintaining the security and privacy rights of its users in this new advertising phase.
WhatsApp's new advertising strategy is designed to help channel admins grow their businesses while ensuring user privacy and security remain intact.
The company confirmed that users who primarily engage in personal messaging will not see ads, but those utilizing the Updates tab will experience a sponsored approach.
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