"Meta's AI business assistant, launched within Meta Ads Manager, aims to provide immediate answers to business performance questions, helping businesses resolve common issues quickly without human intervention."
"During beta testing, businesses resolved common account issues at a 20% higher rate with the Meta AI business assistant, demonstrating its effectiveness in account optimization and management tasks."
"Small business advertisers experienced a 12% decrease in ad cost per result after applying opportunity score recommendations available in the Meta AI business assistant, showcasing its potential for cost efficiency."
Meta has expanded its AI business assistant to advertisers and agencies worldwide, offering local language support across various regions. This tool aims to assist business partners by providing immediate answers to questions about business performance in Meta's apps. The AI assistant helps resolve common issues quickly and offers tailored recommendations based on user data to optimize ad campaigns. Initial testing showed a 20% higher resolution rate for account issues and a 12% decrease in ad costs for small businesses using the tool's recommendations.
Read at www.socialmediatoday.com
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