Meta has announced plans to introduce ads and subscription options to WhatsApp, aiming to facilitate business growth within the popular messaging app. The new ads will appear in the 'Updates' tab, letting users interact with businesses directly. Channel operators will also be able to monetize their content through subscriptions and promoted visibility. Despite these changes, Meta reassured users who primarily use the app for personal communication that their experience will remain unchanged. However, these monetization efforts reflect a departure from WhatsApp's founding vision, emphasizing a shift in the platform's core principles.
"People really want to chat to businesses on their own terms, and they want to do it in a place where they already spend their time, which is on WhatsApp," Nikila Srinivasan said.
"If you only use WhatsApp to chat with friends and loved ones, there will be no change to your experience at all," Meta said in the press release.
"For the first time, channel admins have a way to increase their channels' visibility," Meta said in the press release.
In a 2012 blog post, Acton and Koum wrote, 'we wanted to make something that wasn't just another ad clearinghouse' and called ads 'insults to your intelligence.'
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