"Most of the third-party Google Search tracking tools are broken and not tracking properly. This seemed to start when Google turned off the ability to show 100 search results per page. So just keep in mind, when you are looking at your reporting with these tools, the data may be off since around September 11th or so. I did note this in my story on Friday but it is important to note again, third party tracking tools may not be working right."
"Tim from Ahrefs spoke about this tool, he wrote: "Do you need keyword ranking data below Top20 Because it's likely going away..." Do you need keyword ranking data below Top20? Because it's likely going away...You might've heard the news - Google is dropping the "&num=100" parameter, which allowed SEO rank tracking tools to pull the top 100 search results in a single page load.Ramping up the data pulls... pic.twitter.com/fIfTgGZGXw- Tim Soulo 🇺🇦 (@timsoulo) September 15, 2025"
Many third-party Google Search rank-tracking tools are failing to track properly after Google disabled the ability to show 100 search results per page by removing the &num=100 parameter. The tracking discrepancies appear to have begun around September 11, 2025, and make third-party reports unreliable. Google Search Console data is also reporting irregularities. The ongoing August 2025 Google spam update further complicates ranking and visibility signals. Industry voices flagged the issue: Barry Schwartz warned about tool difficulties; Ryan Jones suggested Google is fighting back against AI scraping; Tim Soulo noted that keyword ranking data below the top 20 may disappear. Some providers report normal operation; responses from Google are pending. Exercise caution when interpreting third-party rank reports.
Read at Search Engine Roundtable
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