"There is "no single data source" that can determine exactly how well a page performs across different forms of search, said Alex Halliday, CEO of AirOps, a generative AI platform that helps brands improve their search visibility and strengthen their content. AirOps' newest product, Page360, is designed to help brands update content based on how their media or products appear in traditional search, AI search and online community forums, such as Reddit, Pinterest or Quora (which inform AI models)."
"But best practices for showing up in search are constantly evolving - not to mention the fact that new data or trends within an industry should also inform a brand's content. When there is "so much new stuff coming out all the time," it's incredibly challenging to figure out what content updates to prioritize, said Swapna Dhamdhere, content marketing lead at contract management company Ironclad."
Generative AI search creates a new channel for brands to reach consumers without increasing ad budgets. AI search requires understanding how chatbots and AI intermediaries represent brands and products. No single data source determines performance across traditional search, AI search, and community-derived signals. Page360 helps brands update content based on appearances in traditional search, AI search, and online community forums like Reddit, Pinterest, and Quora to provide a 360-degree view of performance. Brands must refresh content for clarity, brevity, and citations while prioritizing updates amid rapidly changing industry trends and limited resources.
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