""pretty much doing the same thing," he said, "we're just approaching it from different angles." "People love content, and they hate disruptions, so they'll literally pay money not to see ads," Tawakol said. "In that kind of a world, you either need to embed a brand into content - which is what we do - or make great ads content, which is what Spaceback does.""
""Rather than using generative AI to construct an ad from scratch or from separate component parts, Spaceback automatically converts preexisting social media content posted by a brand or an influencer into programmatic video, streaming and display ads that maintain the authentic look and feel of the original posts. People are less likely to ignore - or get annoyed by - ads that look like something they might actually click on organically in their feed.""
Rembrand and Spaceback are merging to build a unified AI-powered platform for content-based connected TV, digital video, and display advertising. Both companies focus on making ads feel like native content to reduce viewer ad avoidance. Rembrand embeds brands into contextually relevant scenes using computer vision and virtual product placement. Spaceback converts preexisting social media posts from brands or influencers into programmatic video, streaming, and display ads that preserve the original look and feel and can include interactive overlays, animations, dynamic location features, and QR codes. Spaceback serves over 3,000 mainly mid-tail advertisers. Rembrand previously acquired Mirriad's US operations.
Read at AdExchanger
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