#creative-automation
#creative-automation

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AI talk returns to Cannes - but marketers want practicality over pontification

Generative AI will dominate discussions at Cannes Lions, with a shift towards practical applications in improving marketing efficiency and ROI.

Artificial intelligence

fromCreative Bloq

AI might take your job - but not your creativity

AI can enhance workflow efficiency but lacks the ability to understand creative nuance and brand value.

Artificial intelligence

fromCreative Bloq

How to use AI properly - 5 tips to help you get the most from the tech

AI enhances marketing workflows, allowing humans to focus on storytelling and brand identity rather than just automating tasks.

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