#creative-automation

#creative-automation

The chat agent, positioned as a "creative partner," draws on Amazon's troves of retail data and cloud-computing muscle to assist with tasks like product and audience research, brainstorming and storyboarding, and producing display and video assets that can be deployed across Amazon Ads. The tool is launching in beta on Amazon's Creative Studio portal at no additional cost to advertisers.

"pretty much doing the same thing," he said, "we're just approaching it from different angles." "People love content, and they hate disruptions, so they'll literally pay money not to see ads," Tawakol said. "In that kind of a world, you either need to embed a brand into content - which is what we do - or make great ads content, which is what Spaceback does."

For example, when someone asks 'why is there low water pressure after installing a new sink' when they encounter a problem during a home renovation, AI Overviews may provide some helpful tips on how to fix it, as well as a useful ad for a plumber, who can come to the rescue to fix that bathroom.", a new feature to help you create even more brand-safe creative, steering Google AI to create high-performing text assets that meet your brand and business requirements.