""Ryan brings both strategic vision and operational fluency to this role. He understands that the future of premium video depends on common standards and interoperable identity. His leadership will help accelerate OpenAP's mission to turn audience consistency from aspiration into infrastructure.""
""OpenAP debuted in 2017 with a goal of backing a single system to facilitate a type of advertising buy that has become more common in recent years as new technology allows marketers to pick and choose the audiences they pitch with a greater deal of precision.""
Ryan Gould has been appointed chairman of Open AP, succeeding John Halley. His strategic vision and operational fluency are expected to enhance OpenAP's mission for audience consistency in digital advertising. Advertisers are increasingly focusing on digital ad inventory, particularly in streaming video. OpenAP aims to facilitate audience buying through a unified system, allowing marketers to target specific consumer segments. The consortium has expanded its partnerships to include various media and tech companies, enhancing its foundational role in the advertising ecosystem.
Read at Variety
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