#ad-sales

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fromAdweek
1 month ago

Fox Ad Sales Adds Paramount Exec as CMO

Fox continues to enhance its ad sales team with the appointment of Puja Vohra as CMO to strengthen its advertising strategies.
fromTheWrap
1 month ago

TelevisaUnivision US Ad Sales President Donna Speciale Steps Down

Donna Speciale is stepping down as U.S. ad sales president at TelevisaUnivision, to be succeeded by Tim Natividad.
fromAdweek
2 months ago

WBD Ad Leaders Explain How IP Like Harry Potter Adds to Adtech Wizardry

Ryan Gould emphasized that the success of their One WBD approach has resulted in clients effectively utilizing their IP to enhance brand messaging across various platforms.
Marketing tech
Media industry
fromDigiday
3 months ago

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

Retailers are leveraging joint business plans to negotiate effectively in the thriving retail media network landscape.
Media industry
fromDigiday
4 months ago

Future of TV Briefing: The programmatic state of play for this year's TV and streaming upfront market

Programmatic advertising increasingly influences upfront commitments, yet conflicting preferences between buyers and sellers complicate the landscape.
Marketing tech
fromAdExchanger
10 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
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