WBD Ad Leaders Explain How IP Like Harry Potter Adds to Adtech Wizardry
Ryan Gould emphasized that the success of their One WBD approach has resulted in clients effectively utilizing their IP to enhance brand messaging across various platforms.
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger
Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.