#ad-sales

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fromDigiday
1 day ago
Media industry

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

Retailers are leveraging joint business plans to negotiate effectively in the thriving retail media network landscape.
Media industry
fromDigiday
4 weeks ago

Future of TV Briefing: The programmatic state of play for this year's TV and streaming upfront market

Programmatic advertising increasingly influences upfront commitments, yet conflicting preferences between buyers and sellers complicate the landscape.
Marketing
fromAdweek
3 months ago

TikTok's North American Ad Chief Steps Down as Ban Nears

Sameer Singh's departure from TikTok's North America ad sales comes amid pressures from a potential U.S. ban linked to national security concerns.
#warner-bros-discovery
fromBusiness Insider
6 months ago
Marketing

Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.

Jon Steinlauf of Warner Bros. Discovery will leave at year's end amid significant industry challenges.
fromAdExchanger
11 months ago
Marketing

WBD Reasserts Its Place In Ad-Supported Streaming | AdExchanger

Warner Bros. Discovery focused on addressing skepticism around their ad sales negotiations during upfronts.
fromBusiness Insider
6 months ago
Marketing

Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.

Jon Steinlauf of Warner Bros. Discovery will leave at year's end amid significant industry challenges.
fromAdExchanger
11 months ago
Marketing

WBD Reasserts Its Place In Ad-Supported Streaming | AdExchanger

Warner Bros. Discovery focused on addressing skepticism around their ad sales negotiations during upfronts.
more#warner-bros-discovery
Marketing tech
fromAdExchanger
6 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
Marketing tech
fromInvesting.com
7 months ago

Google knew publishers would dislike ad tech change that helped it profit By Reuters

Google's ad feature changes were strategic responses to competition concerns and aimed at maintaining dominance in online advertising.
fromBenzinga
11 months ago
Data science

PayPal To Launch Ad Business Using Customer Data, Hires Former Uber Exec To Lead - PayPal Holdings (NASDAQ:PYPL)

PayPal is launching an advertising business utilizing its user data to create targeted ad sales.
fromArs Technica
1 year ago
Marketing

Reddit, sneaky AI spam bots compete to sell you stuff

Reddit introduced Dynamic Product Ads, leveraging user discussions and engagement for ad targeting, emphasizing its focus on ad sales.
fromRAIN News
9 months ago
Podcast

Acast lands Pionaire for hosting, distro, sales

Pionaire partners with Acast for ad sales, hosting, and distribution.
from9to5Mac
9 months ago
Apple

Apple taps infamous Taboola to sell ads for Apple News and Stocks - 9to5Mac

Apple partnered with Taboola but ensured control over ad quality by using human moderators, maintaining the current ad quality, and possibly improving it.
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