"YouTube's Kids and Family category is a bit of an anomaly. The category boasts some of the world's most-watched accounts, week in, week out. But it's also perhaps the most under-monetized part of YouTube."
"For Animaj, which operates preschool and early child IP in Spain, Latin America and Central Europe, there are tens of billions of views per year, but the revenue per view lags. The company's ability to generate billions of views "doesn't mean anything if you're not able to monetize them," Animaj co-founder and CEO Sixte de Vauplane told AdExchanger"
"LUMEE is a combination of Hasbro's premium brand and owned media, as well as Animaj's IP and AI-generated content production capabilities. The two companies co-own the startup 50-50. Animaj also brings intimate knowledge of the YouTube Kids and Family category. Greg Dray, an Animaj co-founder and former global managing director of YouTube Kids, will lead LUMEE."
YouTube's Kids and Family category generates massive viewership but remains one of the most under-monetized parts of the platform. YouTube accepts low monetization because kids' content drives engagement and establishes new generations of viewers. Animaj captures tens of billions of views annually across Spain, Latin America and Central Europe while revenue per view remains low. Animaj and Hasbro created LUMEE as a 50-50 ad sales joint venture to improve monetization. LUMEE combines Hasbro's premium brands and owned media with Animaj's IP and AI-driven content production and will pitch brands and agencies with a portfolio including YouTube content and exclusive Hasbro FAST channel inventory.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]