"OpenAI has confirmed it is testing ads within its popular chatbot in the United States, targeting free and low-tier subscription users. There are plans to gradually expand the rollout to other countries, though there is no official launch date yet for Australia. The company said advertisements would appear at the bottom of answers and would be based on a user's current conversation."
"OpenAI said if certain settings were switched on, such as "personalised ads" and "memory", it could allow for advertisements to appear based off previous chats. The idea that advertisements could be shaped by personal prompts, which often include sensitive questions about health, finances, relationships or work, represents what Digital Rights Watch described as an "emergent field"."
"The move marks a significant shift for the company, despite its founder Sam Altman having previously expressed his discomfort around advertising models. With hundreds of millions of users worldwide, ChatGPT is one of the fastest-growing consumer technology products globally."
OpenAI is conducting tests to introduce advertisements within ChatGPT, initially targeting free and low-tier subscription users in the United States, with plans to expand to other countries including Australia. Advertisements will appear at the bottom of answers and be based on users' current conversations. If personalized ads and memory settings are enabled, advertisements could be tailored to previous chats. Digital rights advocates express concerns about privacy implications, noting that AI chatbots serve a more intimate function than traditional social media, often handling sensitive questions about health, finances, relationships, and work. This represents a significant strategic shift for OpenAI, despite founder Sam Altman's previous reservations about advertising models. Industry experts suggest other AI platforms like Claude and Google's Gemini may follow suit.
Read at Abc
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