Peloton Interactive appointed Megan Imbres as Chief Marketing Officer, effective July 7. Imbres, the fourth CMO since 2020, will lead global brand and product marketing as Peloton adapts to changing market dynamics after falling sales post-pandemic boom. With experience from Apple, Amazon, and Netflix, she aims to reshape Peloton's marketing strategies to attract a wider customer base, moving beyond a reliance on expensive fitness equipment. Imbres is known for her accomplishments in data-driven marketing and brand development, and her extensive background in direct-to-consumer marketing is critical for Peloton's shifting approach.
"Megan Imbres is Peloton's fourth top marketer since 2020, showcasing the company's ongoing struggles and transition in the post-pandemic market landscape."
"Imbres brings extensive experience from Apple, Amazon, and Netflix, positioning her well to address Peloton’s need for innovative marketing strategies to stimulate growth."
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