Pinterest is launching an AI feature called 'auto-collages' aimed at helping advertisers quickly create shoppable visual content from their product catalogs. This initiative, which comes amid Pinterest's ongoing efforts to innovate with generative AI products, is particularly appealing to Gen Z users and aims to enhance user engagement. Early tests show that users save these auto-collages at double the rate of standard product pins. Additionally, Pinterest is enhancing its 'Trends' tool to provide deeper insights into user purchasing behaviors, further aiding advertisers in reaching potential customers effectively.
"Auto-collage was born out of the Pinterest Ads Labs program that launched last year, where we innovate new generative AI products that help brands stay ahead of the curve."
"The new feature is designed to make it easier for advertisers to reach customers while saving time and creative resources, Pinterest says."
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