"PubMatic, an independent technology company delivering the future of digital advertising, today (9th September, 2025) announced a new partnership with Cedara, the AI engine for sustainable media, to ensure sustainable practices are integrated into every stage of the media lifecycle. Both active Ad Net Zero supporters, the two companies aim to equip advertisers and agencies with actionable environmental insights and tools to reduce the impact of their digital media campaigns."
""Our congratulations to PubMatic and Cedara," added Anthony Falco, global media sustainability director, Ad Net Zero. "Strategic partnerships like this will help move the industry toward a lower-carbon future by aligning advertising practices with global environmental standards. Embedding Greenhouse Gas (GHG) emissions calculations into platforms and tools, alongside other media metrics, means advertisers and media buyers can make informed, carbon-aware decisions.""
PubMatic has formed a partnership with Cedara to integrate sustainable practices across the media lifecycle and provide actionable environmental insights. The integration embeds sustainability into PubMatic's unified buyer platform, making sustainability signals available alongside performance, quality, and audience data for supply path optimisation and curation. Buyers can curate media supply paths aligned with ESG goals within the same platform. Both companies support Ad Net Zero and aim to equip advertisers and agencies with tools to reduce digital media campaign impact. The collaboration provides clients with science-based analysis of greenhouse gas emissions and environmental impact both pre- and post-campaign to inform planning and optimisation.
Read at Exchangewire
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