"The collaboration unites Rakuten Advertising's global partner relationships, managed services, and performance intelligence with impact.com's leading technology platform to create a comprehensive performance marketing ecosystem."
"Advertisers working with Rakuten Advertising will benefit from expanded platform capabilities and a broader ecosystem, while impact.com customers will gain access to Rakuten Advertising performance intelligence."
"Through Rakuten Rewards' direct consumer signals, advertisers can better understand incrementality, improve attribution, and optimize performance, while driving both customer acquisition and long-term loyalty."
Rakuten International and impact.com have formed a strategic alliance to modernize the affiliate and performance marketing ecosystem. This collaboration combines Rakuten Advertising's global partner relationships and performance intelligence with impact.com's technology platform. Advertisers will benefit from expanded capabilities and insights, while impact.com customers will access Rakuten's managed services. The initiative aims to improve attribution, optimize performance, and enhance shopper incentives. Advertisers will gain greater control over performance campaigns, with improved visibility and measurement for growth programs.
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