"After 18 months of tracking CTR decline across AI Overview queries, something unexpected happened in early 2026: the trend reversed. Organic CTR on AIO-present queries climbed from a floor of 1.3% in December 2025 to 2.4% in February 2026."
"Looks like CTR for AIOs is coming back from a low of 1.3% CTR in Dec 2025 to 2.4% in Feb 2026. We looked at about 2 Billion impressions."
Google's click-through rates (CTR) for organic search results featuring AI Overviews have shown a notable increase. After a prolonged decline, the CTR rose from a low of 1.3% in December 2025 to 2.4% in February 2026. This change marks a reversal in the trend observed over the previous 18 months. The data indicates that the CTR is approaching levels seen in January 2025, suggesting a potential recovery in user engagement with AI Overview queries.
Read at Search Engine Roundtable
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