"Rokt, an e-commerce technology company using machine learning and AI to make transactions more relevant to each shopper - it enables companies to drive incremental value from each transaction by unlocking relevant messages at critical moments of decision - is expanding its partnership with Cinemark Holdings to bring new offers to movie theatergoers on the cinema giant's e-commerce payment page."
"Presenting consumers with offers when they're on Cinemark's payment page is hitting them at their most engaged moment with the movie theater chain. "Ultimately it's getting the right message in front of them when they're highly interactive, when they're buying. It tends to be a much better experience for the customer and a better outcome for a business like Cinemark because you're focusing on consumers when they're most engaged.""
Rokt will expand its integration with Cinemark to surface highly relevant, non-endemic offers during ticket transactions, moving the capability from the confirmation page to the payment page. The technology uses machine learning and AI to unlock relevant messages at moments of decision to drive incremental value from each transaction. Presenting offers at the payment stage targets customers at a highly engaged moment to improve the customer experience and generate better outcomes for Cinemark. Most Cinemark ticket buyers purchase online, making a large portion of patrons part of the target audience. Cinemark and Rokt will roll out new campaigns leveraging this capability.
Read at Forbes
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