Snapchat has announced a new subscription tier called Lens+, priced at $8.99 per month, focusing on exclusive Lenses and AR experiences. This new tier expands upon the current Snapchat+ offering, providing access to hundreds of new customizable Lenses created by Snapchat and selected creators each week. While some users may hesitate to pay for these features, this initiative aims to further Snapchat's revenue growth, which has already seen a 14% year-over-year increase attributed to its original subscription service. Furthermore, it will allow creators to monetize exclusive Lenses, although detailed revenue sharing information remains undisclosed.
The new Lens+ tier from Snapchat offers exclusive AR experiences and hundreds of new Lenses, enhancing user engagement and monetization opportunities for creators.
Snapchat's Lens+ is $8.99 per month, offering upgraded experiences beyond the $3.99 monthly Snapchat+ tier, fostering creativity for users and revenue for Snapchat.
With Lens+, Snapchat aims to bolster revenue growth through enhanced subscriptions while retaining previously available free Lenses to maintain user satisfaction.
The introduction of Lens+ illustrates Snapchat's strategy to capitalize on AR technology, drawing in creators and enhancing user interaction through exclusive content.
Collection
[
|
...
]