"There's rarely a dull moment in platform land but even by those standards, this year has been unusually turbulent. A new administration in Washington, rising competition, regulatory pressure and economic uncertainty have all collided to reshape the platform landscape. The Result is a new, more fragile equilibrium for the companies that once seemed untouchable."
"As retail media has evolved from an emerging media channel to a major sub-division of advertising, growth is harder to come by, meaning that retail media networks have to do more to prove their worth. Snap's head of global creator partnerships, Quincy Kevan caught up with Digiday to discuss the new-found momentum around the platform's creator efforts. As supply chain costs surge and pricing pressure builds, investors are asking if American Eagle's focus on cultural heat is coming at the cost of sustainable growth."
Platforms are facing unusually turbulent conditions driven by a new administration in Washington, rising competition, regulatory pressure, and economic uncertainty. Those forces have collided to reshape the platform landscape and produced a more fragile equilibrium for formerly untouchable companies. Retail media has matured from an emerging channel into a major advertising sub-division, and growth has become harder to secure, forcing retail media networks to demonstrate greater value. Snap is experiencing renewed momentum around creator efforts, as indicated by its head of global creator partnerships. Rising supply chain costs and pricing pressure are prompting investors to question whether American Eagle's emphasis on cultural relevance threatens sustainable growth.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]