"We should honor commerce as the engine of change."
"Coming out of the pandemic, we were shot out of a rocket ship. E-commerce and retail went through a tremendous change in five years. But we grew past our britches and we didn't get the foundational stuff right. Now we have to step back and make sure we have a foundation to build on,"
"There are folks in this space spending money who are disillusioned with performance. That's not a long-term proposition. Measurement standards, attribution standards - everyone should be selling things in IAB standard sizes. The industry grew up very fast, but now we need to slow down and do this properly."
Retail and commerce media face accelerating upheaval caused by pandemic-fueled e-commerce growth, rising economic pressures, AI, and an explosion of new media networks. Rapid expansion created fragility because foundational measurement, attribution, and standards were neglected. Immediate priorities are fixing basics with unified measurement and standard formats, bridging shopper and brand marketing silos for collaborative planning and execution, and resolving measurement and attribution once and for all. Slowing growth to implement proper governance, standards and interoperable systems will rebuild advertiser trust, improve performance accountability, and create a durable foundation for sustainable retail media growth amid platform fragmentation.
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