"Customers expect content tailored for them. In fact, 71% of consumers say it's "critical" for brands to anticipate their needs and serve relevant content in the moment. But only 34% believe brands actually deliver. The disconnect doesn't signify a lack of effort, but a lack of scale. Real personalization is about reaching every customer with the right content at the right time. That requires more than just creating extra email banners. You have to build a robust content engine that runs reliably at speed."
"Caution: Scaling personalization may break workflows AI can supercharge content generation, but it has not solved the biggest roadblock to personalization: disconnected content supply chains. Generated assets still require human oversight, approval and timely delivery. Without streamlined processes, AI can add friction and become just another tool lost in a cluttered drawer. Manual, repetitive tasks that drain creative teams and limit scale."
Customers increasingly expect personalized, timely content: 71% say brands must anticipate needs and serve relevant content in the moment, yet only 34% believe brands deliver. Real personalization requires reaching every customer with the right content at the right time and demands a robust, fast content engine — the content supply chain. AI can accelerate asset creation but does not eliminate human review, approvals, governance, or delivery processes. Manual tasks, fragmented systems, and weak governance create versioning, duplication, and off-brand risks. Content demand is surging; enterprises face exponential content volume growth and must streamline supply chains to scale personalization effectively.
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